A podcast discussing news of note in iOS Development, Apple and the like.


#203: Divided by One.


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For a while now I’ve had an episode idea discussing some of the ‘interesting math’ about working on a project by yourself. I discuss how working on something by yourself is so very different than in working on any other sized team.


#202: Four Quadrants of Ideas


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I’ve had a few folks ask me about my plans and ideas for Apple Watch. While I don’t try to be too coy about what I’m working on I’ve definitely kept some of my ideas close to the vest. I’m well aware that ideas, in general, are useless on their own. But that doesn’t mean that being promiscuous with your ideas is still always a good choice.

Trying to formularize this I came up with the following structure for ideas and where sharing them is likely a good and poor choice.

Like all good concepts it can be best demonstrated with a two-axis graph with four quadrants:

On the one axis is the ease of implementing/realizing the idea. On the other is the expected return on a successful implementation of that idea.

  • Easy, High Reward: If you actually have one of these (you likely don’t) keep it quiet and run with it as fast as you can. Likely hyper competitive. Simultaneous invention everywhere.
  • Easy, Low Reward: Confections that are likely flash in the pan (if they flash at all).
  • Hard, Low Reward: Time sinks, labors of love. Most ‘I have a great idea for an app’ pitches. XKCD on easy vs hard problems.
  • Hard, High Reward: Real businesses are built here.

#201: On Expedition.


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With the impending arrival of the AppleWatch next year and the WatchKit SDK next month I’m starting to shift my focus towards ‘wearables’. They present a few challenges to me as a developer, not the least of which is that I have almost no experience with that type of device. I used to wear a watch years ago but haven’t consistently for a long time. I saw the Pebble when it first came out and it looked kinda janky. But now it is clear this is an area that the larger companies that I piggyback my business on are heading so I’m trying hard to make sure I don’t fall off.

To help me get up to speed I’ve been purchasing a variety of devices to start getting my feet at least slightly damp, if not actually wet. I started with the Jawbone UP and just got the Microsft Band. These are my initial reactions and thoughts.


#200: Sustained.


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I recently hit a few milestones that got me thinking about the attributes of sustained projects.

  • My 7th iOS (iPhone) Developer Program
  • My first app approved 6 years ago
  • 200 Episodes

I tried to boil them down into four keys:

  • Purpose
  • Diversity
  • Flexibility / Ruthlessness
  • Patience / Tenacity