A podcast discussing news of note in iOS Development, Apple and the like.


#206: Can the App Store be Full?


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Today I think out loud about the implications of an App Store that is functionally full. Where applications cannot realistically thrive simply because of novelty or freshness. Whatever you do now you are facing up against a hyper-competitive marketplace. I think this changes significantly how we need to pursue things from a business perspective as well as helps us be realistic about what to expect.

As an experiment I also recorded this episode as a video. I’m not really sure how valuable this is but I’ll never know unless I try. I’m thoroughly enjoying trying out video recently as a medium for sharing within our community.

As a result of how my recording was setup the audio for this episode as a bit more echo then I would have liked, I’ll get that buttoned down if I try this again.


#205: AILW - Economics of WatchKit Apps.


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Thinking out loud about why I recently starting my series called As I Learn WatchKit. I’ve learned a lot about the creative process by giving myself permission to put unpolished things into the world.

Then, I dive into the economics of building WatchKit apps. In general I think that the economic realities of building apps for it are consistent with any other app endeavor. If it was a good idea before it is likely doubly so to add a Watch extension. If it is a new idea you have a great opportunity to be an early adopter.


#203: Divided by One.


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For a while now I’ve had an episode idea discussing some of the ‘interesting math’ about working on a project by yourself. I discuss how working on something by yourself is so very different than in working on any other sized team.


#202: Four Quadrants of Ideas


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I’ve had a few folks ask me about my plans and ideas for Apple Watch. While I don’t try to be too coy about what I’m working on I’ve definitely kept some of my ideas close to the vest. I’m well aware that ideas, in general, are useless on their own. But that doesn’t mean that being promiscuous with your ideas is still always a good choice.

Trying to formularize this I came up with the following structure for ideas and where sharing them is likely a good and poor choice.

Like all good concepts it can be best demonstrated with a two-axis graph with four quadrants:

On the one axis is the ease of implementing/realizing the idea. On the other is the expected return on a successful implementation of that idea.

  • Easy, High Reward: If you actually have one of these (you likely don’t) keep it quiet and run with it as fast as you can. Likely hyper competitive. Simultaneous invention everywhere.
  • Easy, Low Reward: Confections that are likely flash in the pan (if they flash at all).
  • Hard, Low Reward: Time sinks, labors of love. Most ‘I have a great idea for an app’ pitches. XKCD on easy vs hard problems.
  • Hard, High Reward: Real businesses are built here.