A podcast discussing news of note in iOS Development, Apple and the like.


#209: Not so Fast.


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Today I walk through my history thinking about Swift. From WWDC to now I’ve done a lot of thinking about Swift as whether I should be using it. The result makes me feel a bit conflicted, but the brutally pragmatic part of me is winning out.


#208: Sam Soffes.


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I take a break out of my normal 15 minute format for a return of my occational interview series. This week I’m delighted to talk to Sam Soffes about balancing your own product work with doing consulting, different ways of thinking about success and deciding what it is you want to do with your time.

Sam has been developing for iOS since 2008 and has worked on a wide variety of successful products. He is currently working on Whiskey, a Markdown editor for Mac and iOS.


#207: Irresistible Complexity


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Rather than wading into the hullabaloo regarding Apple’s software quality directly I instead decided to take a step backwards and consider the forces that have driven us to this situation in the first place. My goal is to consider the forces that make keeping software stable over time difficult. The result can apply to small projects as well as to a company as large as Apple.

  • Marketing Complexity: The pressure to keep adding features in order to keep software relevant in a marketplace.
  • Intrinsic Complexity: The unfortunate reality that any added feature doesn’t just linearly increase complexity, instead it increases radically.
  • Personnel/Personal Complexity: The tension and struggle around keeping sharp, talented engineers focused on stability when the promise of working on something else, newer and more exciting looms.

These are the concerns we need to stay conscious of in order to manage our software over time.


#206: Can the App Store be Full?


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Today I think out loud about the implications of an App Store that is functionally full. Where applications cannot realistically thrive simply because of novelty or freshness. Whatever you do now you are facing up against a hyper-competitive marketplace. I think this changes significantly how we need to pursue things from a business perspective as well as helps us be realistic about what to expect.

As an experiment I also recorded this episode as a video. I’m not really sure how valuable this is but I’ll never know unless I try. I’m thoroughly enjoying trying out video recently as a medium for sharing within our community.

As a result of how my recording was setup the audio for this episode as a bit more echo than I would have liked, I’ll get that buttoned down if I try this again.


#205: AILW - Economics of WatchKit Apps.


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Thinking out loud about why I recently starting my series called As I Learn WatchKit. I’ve learned a lot about the creative process by giving myself permission to put unpolished things into the world.

Then, I dive into the economics of building WatchKit apps. In general I think that the economic realities of building apps for it are consistent with any other app endeavor. If it was a good idea before it is likely doubly so to add a Watch extension. If it is a new idea you have a great opportunity to be an early adopter.