A podcast discussing news of note in iOS Development, Apple and the like.


#215: Insidious Features.


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How to build little features into your applications that re-wire your user’s brains to come to expect a certain behavior. These ‘insidious’ features are a delightful way to help build loyalty with your customers.


#213: Showing Up and Shipping Apps.


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After a longer than typical break I’m back with another episode…on a related note I’m talking about how to get unstuck. How I manage the situation that seems to happen often enough where I get stuck in a creative rut. Then I talk a bit about how to manage the process of submitting WatchKit apps.

Chart of my consistency track record for Developing Perspective:


#212: Four Phases of a Gold Rush.


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In the run up to Apple’s media event on March 9th I keep hearing the phrase ‘Gold Rush’ over and over again. Today I unpack that concept and whether it might apply to the Apple Watch.

The Phases of Gold Rush:

  • The Rumor
  • The Legend
  • The Rush
  • The Reality

Luck = Opportunity + Preparation

There is unfortunately no shortcut to gaining expertise in a subject. You can only truly understand something by working on it, by immersing yourself in it, by building terrible prototypes and throwing them away. You cannot throw away what you haven’t made.